The Marketing Plan Of The Patagonia Marketing Strategy

As a consumer of outdoor clothing for skiing and fishing I prefer to purchase Patagonia products. Since I have become a loyal customer to their products, I now skip some of the steps in the decision making process. However for this essay I will discuss how I have become a loyal customer and how I have moved through the varies stages of decision-making. The process consists of five different stages the consumer moves through, from initial stage of recognizing a need to the final stage of post purchase. Additionally I will discuss the Patagonia marketing strategy in detail and why I think they have a successful strategy. The first stage in the decision making process is the need recognition stage. Need recognition, is when a consumer recognizes they have an unsatisfied need of which they want to fulfil (Grewl Levy, 2014). Being an avid outdoorsman and growing up in the mountainous region of Idaho, I spent many days being wet and cold in the winters. Initially my decision to purchase clothing was driven by cost rather than performance. After spending a season wearing the subpar outdoor clothing I had recognized the need to stay dry and warm during the winter months. My need requirement and assessment was focused on the physiological risk, whereas what would happen if the product did not perform as expected (Grewl Levy, 2014). The result would be another wet and cold season on the slopes. Moving forward with my decision to fulfil the need for warmer, dryer andShow MoreRelatedThe Efficacy And Sustainability Of Patagonias Strategy1469 Words   |  6 PagesThis report seeks to assess the efficacy and sustainability of Patagonia’s strategy, its success in being an industry role model and the prospects of its Product Lifecycle Initiative in generating profitability and improving the environment. 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